"Despite a slow start to 2023 and a lot of uncertainty due to global economic conditions, there is optimism in the ad tech community about the second half of the year," says Sheryl Goldstein (EVP, Chief Industry Growth Officer at IAB). Hear Sherly and Pam Zucker (Chief Strategy Officer at IAB) in a free-flowing discussion that covers privacy laws, the changing ad tech landscape, and much more.
Sheryl Goldstein, EVP, Chief Industry Growth Officer at IAB
Pam Zucker, Chief Strategy Officer at IAB
Pam Zucker shares some relieving data for publishers
How first-party data and remaining close to your customers is more important than ever now
Understand how Artificial Intelligence and Augmented are changing how customers shop
How retailers are efficiently leveraging the first-party data
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