Where is the ad tech industry headed in 2023?

Strategizing amid evolving privacy laws and changing ad tech landscape in 2023

March 2 2023 | 09:20 - 09:50 AM CST

The Agenda

"Despite a slow start to 2023 and a lot of uncertainty due to global economic conditions, there is optimism in the ad tech community about the second half of the year," says Sheryl Goldstein (EVP, Chief Industry Growth Officer at IAB). Hear Sherly and Pam Zucker (Chief Strategy Officer at IAB) in a free-flowing discussion that covers privacy laws, the changing ad tech landscape, and much more. 

The Panel


Sheryl Goldstein, EVP, Chief Industry Growth Officer at IAB



Pam Zucker, Chief Strategy Officer at IAB



Pam Zucker shares some relieving data for publishers

How first-party data and remaining close to your customers is more important than ever now

Understand how Artificial Intelligence and Augmented are changing how customers shop

How retailers are efficiently leveraging the first-party data