Video Advertising 101

For Web Publishers

About this Guide

The demand for video content is high now, more than ever. While content creators are inclining towards creating more video content, marketers are also keen on engaging theirs prospects via video assets.

This trend is a clear indication for publishers to update their inventory to enable video ads. How? This guide covers all that.

In this guide, you will learn:

  • Different types of video ads 
  • Platforms involved in video advertising
  • How video ads are served
  • Best practices to capture more advertiser's budget

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