Uniting Publishers and Brand Safety

While bridging the gap between users and revenue at the front, publishers engage in a series of commitments at the back. Starting from content creation that aligns with user interest, to selecting ad formats that account for brand safety, and finally escalating to strategies that reach wider audiences.

In this trajectory, how can publishers ensure to not negate brand safety ? In this webinar, Rebecca from CNN will disclose how the biggest publishers like themselves orchestrate strategies behind the curtain to match ad formats and content together, ensure brand safety, control messaging & user experience, and in the end, expand audience reach outside of the box.

(This webinar was live hosted on September 17 2020)