Uniting Publishers and Brand Safety

Sept 17, 2020 @ 11 AM EST | Watch the Recording

The Agenda

While bridging the gap between users and revenue at the front, publishers engage in a series of commitments at the back. Starting from content creation that aligns with user interest, to selecting ad formats that account for brand safety, and finally escalating to strategies that reach wider audiences.

In this trajectory, how can publishers ensure to not negate brand safety ? In this webinar, Rebecca from CNN will disclose how the biggest publishers like themselves orchestrate strategies behind the curtain to match ad formats and content together, ensure brand safety, control messaging & user experience, and in the end, expand audience reach outside of the box.

The Speaker

RebeccaMurray

Rebecca Poynton Murray, Head of Commercial Product at CNN

Rebecca is the Head of Commercial Product for CNN International Commercial. She is responsible for creating Ad Products that connect Global Advertisers outside of the US (Latin America, Europe, Middle East, Africa and APAC) and specialises in digital; focusing on human interface design and revenue strategy. Based in Atlanta since 2018, Rebecca spent three years in CNN’s London office. Prior to this her career spanned journalism, startups and building proprietary product technology. Rebecca has spoken at 10 Downing Street to discuss STEM topics, Festival of Media and General Assembly.