---
title: Webinar - Unifying Publishers, Programmatic and 1P Data
description: In this webinar, Michele and Josh share how the most fundamental step in collecting data is to know the exact need for it—this is also the first step.
image: https://resources.adpushup.com/hubfs/Preview.jpg
---

[![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/)

- Products 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](https://www.adpushup.com/blog/)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Log In](https://console.adpushup.com/login)

- Product 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](http://adpushup.com/blog)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Login](https://console.adpushup.com/login)

# Unifying Publishers, Programmatic and 1P Data

An exclusive webinar curated for publishers | Watch the full session

## The Agenda

In this webinar, Michele and Josh share how the most fundamental step in collecting data is to know the exact need for it—this is also the first step. In a world that is increasingly turning privacy-sensitive for the right reasons, it is critical to go after data is the most useful to a business, then some nice-to-have data, and to ignore the rest even if you can have access to it.

When deciding about the aspects that you should go after with respect to data, context, behavior—specifically unique patterns, intent, engagement, and action are some of the most helpful ones.

*(This webinar was live hosted on October 14 2020)*

## The Speakers

![Michele](https://resources.adpushup.com/hs-fs/hubfs/Michele.png?width=120&name=Michele.png)

**Michele DeVine**, Sr. Director, Programmatic & Commerce Partnerships, Buzzfeed

 

![Josh](https://resources.adpushup.com/hs-fs/hubfs/Josh.png?width=120&name=Josh.png)

**Josh Peters**, Director, Global Audience Data Strategy & Data Partnerships, BuzzFeed

 

### About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

© 2022 Zelto Inc. All rights reserved.

### Product

- [Optimization](https://www.adpushup.com/ad-layout-optimization/)
- [Header Bidding](https://www.adpushup.com/header-bidding/)
- [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
- [Ad Mediation](https://www.adpushup.com/ad-mediation/)
- [AdBlock Recovery](https://www.adpushup.com/adblock-recovery/)

### Company

- [About](https://www.adpushup.com/company/)
- [Careers](https://www.adpushup.com/careers/)
- [FAQs](https://www.adpushup.com/frequently-asked-questions/)
- [Privacy Policy](https://www.adpushup.com/privacy-policy/)
- [ToS](https://www.adpushup.com/terms-of-service/)
- [Contact](https://www.adpushup.com/contact/)

### Get Started

Ready to try our revenue optimization platform?

- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=footer)
- [Contact](https://www.adpushup.com/contact/)