Contextual ad-serving has been gaining a lot of focus. The importance of ‘Relevance’ is something marketers and publishers are increasingly acknowledging. At the same time, more and more digital users, are finding ways to block ads, causing traffic and revenue loss to publishers.
30% global digital audience uses adblockers to avoid interruptions to their experience. With similar features such as LAT (Limited Ad Tracking) creating more publisher uncertainty and revenue roadblocks, it's time to closely analyze various pieces. Anya Libova and Andreas Jurgensen will help you do that on April 21, 2022.