Third-Party Cookies Extended:
What's Next for Publishers and Advertisers

Webinar Overview

Google’s latest update announced a delay in the phasing out of third-party cookies until early 2025 has sparked many questions for both publishers and advertisers.

If you’re looking to navigate your revenue strategies and plan for the upcoming quarters and beyond, this webinar is for you.

Join our expert panel — Shashidhar Sharma, Head of Programmatic at GroupM Nexus, and Shashank Mudgal, Associate Director of Publisher Development at AdPushup - to learn about the impact of these latest developments and discover ideal strategies to optimize your approach and increase revenue.

 

The Panel

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Shashidhar Sharma, Head of Programmatic GroupM Nexus

 

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Shashank Mudgal, Associate Director-Publisher Development Adpushup

 

 
 Understand the narratives and implications of Google's delay in phasing out third-party cookies and how it affects both publishers and advertisers.

 

 Learn expert tips to strike the right balance between personalization and respecting user privacy in this evolving landscape.

 

Discover strategies and actionable tips to optimize your campaigns while maintaining effective targeting and measurement.

 

Our experts share proven strategies and practical knowledge that you can immediately apply to your campaign strategies, audience targetting and revenue maximization.

About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

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