--- title: Webinar - The Programmatic Driven Publisher description: In this webinar, Rob Beeler shares how identity will emerge as one of the most critical aspects when Google eliminates 3rd party cookies altogether. image: https://resources.adpushup.com/hubfs/Rob.png --- [![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/) - Products - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](https://www.adpushup.com/blog/) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Log In](https://console.adpushup.com/login) - Product - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](http://adpushup.com/blog) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Login](https://console.adpushup.com/login) # The Programmatic Driven Publisher An exclusive webinar curated for publishers | Watch the full session ## The Agenda In this webinar, Rob Beeler shares how identity will emerge as one of the most critical aspects when Google eliminates 3rd party cookies altogether. He mentions that the identity space will be like online dating—you swipe for who you want to serve. Further, while we have all heard that data is the new oil, Rob rightly points out that third-party data is the oil that is destroying the digital environment and first-party data has to be developed like solar energy. He also talks about the importance of outsourcing and automation for better decision making. *(This webinar was live hosted on October 14 2020)* ## The Speaker ![RobBeeler2](https://resources.adpushup.com/hs-fs/hubfs/RobBeeler2.png?width=120&name=RobBeeler2.png) **Rob Beeler,** Chairperson // **AdMonsters** Known as the Content Czar of AdMonsters for the past 11 years, Rob now plays the role of Strategic Advisor at AdMonsters, advising the brand and contributing content. Rob is also founder of Beeler.Tech offering training, research and consulting services to the digital media community. He’s been either doing ad operations or talking about it for over 20 years having started at Advance Internet as the only Ad Operations person. ### About AdPushup AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award. © 2022 Zelto Inc. All rights reserved. ### Product - [Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [AdBlock Recovery](https://www.adpushup.com/adblock-recovery/) ### Company - [About](https://www.adpushup.com/company/) - [Careers](https://www.adpushup.com/careers/) - [FAQs](https://www.adpushup.com/frequently-asked-questions/) - [Privacy Policy](https://www.adpushup.com/privacy-policy/) - [ToS](https://www.adpushup.com/terms-of-service/) - [Contact](https://www.adpushup.com/contact/) ### Get Started Ready to try our revenue optimization platform? - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=footer) - [Contact](https://www.adpushup.com/contact/)