Real-time Bidding and programmatic continue to gain prominence. But what is all this worth, without the right technology enablements? With the emergence of AI/ML and several other tech capabilities, publishers and marketers are trying to get the best out of the available options.
Whether SSP/DSP integrations, different delivery channels, and devices, or other tech elements, publishers, in particular, are constantly seeking to understand ways to leverage modern-day technology. But how does one understand and achieve all this? Amaia del Olmo (VP, Demand Sales, and Partnership at EMXDigital) and Adriana Tailor (Global Partnerships at Azerion) will help you figure out, on May 24, 11 AM ET