Gaming and tech websites are often constantly optimized for traffic alone and, more often than not, do not take user experience into account.
Our analysis showed the use of poor ad formats, worrying core web vitals score, and most importantly, malvertising.
In fact, according to Jigsaw Academy, websites such as those which offer free games, quizzing, gambling, software, tech help like pdf convertors, etc., are often the most lucrative hubs for malvertisers.
This has to change.
And we believe that it can be changed, not by following what any publisher would do but by specifically using tips and strategies curated for gaming and tech publishers.