Publishers’ Guide to Supply Path Optimization

Webinar Overview

 

More than 40% of advertising budgets are lost within the complexities of the programmatic supply chain.

With multiple SSPs, resellers, and intermediaries involved, the supply chain has become increasingly complex. As a result, Supply Path Optimization is no longer just a buyer-side concern.

So, if you are a publisher and not actively optimizing your supply strategy, you could be losing a substantial portion of your earnings without realizing it.

To help you navigate these intricacies, AdPushup collaborated with PubMatic to bring you an exclusive webinar, where we took a deep dive into Supply Path Optimization from the publisher’s perspective — covering the challenges, key solutions, and latest technologies that could help you optimize your setup further.

 

           The Panel

 

             Keisuke Terada COO BG2 (1)  

                                       Keisuke Terada       

                            COO, Geniee International & Zelto
         

                              Greg (1)   

                                       Greg Giovinazzo
                       AVP, Customer Success, PubMatic

                                       Abhinav Image2 (1)                    

                                   Abhinav Choudhri
              Deputy VP - Customer Success, AdPushup

                     
Understand what Supply Path Optimization truly means from the publisher’s lens. How it works, where it applies, and why it’s key to long-term revenue sustainability.
Recognize where and how revenue losses might be occurring in your current supply path.​
Learn actionable strategies to streamline your supply path and enhance revenue.​
Insights into the latest tools, standards, and best practices

Engage directly with our experts to get your questions answered.

About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

© 2022 Zelto Inc. All rights reserved.

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