Seller Defined Audiences

Since Google announcement’s that they would be shutting down support for third-party cookies, there has been a frantic search to find solutions for a replacement that also focuses on privacy. And in this respect, Seller Defined Audiences have garnered great attention among publishers. 

SDA is a technical specification released by the IAB Tech Lab to allow publishers to monetize their audiences without needing to use a unique ID or reveal a user’s identity to advertisers. SDA offers a privacy-focused alternative to ID-based solutions while strengthening the value of a publisher’s first-party data. 

So, what does SDA mean for the publisher? Is SDA worth a look to see if it’s a good fit for your business? Download the guide to learn more

• What Are Seller-Defined Audiences?
• How would SDA work?
• Challenges of Audience
  Targeting
• Pros and Cons of SDA for publishers