--- title: Seasonality trends in H1 Webinar description: Seasonality trends in H1 for publishers Webinar. --- [![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/) - Products - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](https://www.adpushup.com/blog/) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Log In](https://console.adpushup.com/login) - Product - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](http://adpushup.com/blog) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Login](https://console.adpushup.com/login) # Seasonality Trends In H1 Navigating H1 Seasonality Trends with Insights from Industry Leaders January 18th 2024, Thursday | 7:00 pm SIN time ## Webinar Overview In this webinar, we delve into the global impact of seasonal trends in the ad tech and publishing space, with a primary focus on strategies for navigating the Q1 Slump and effective website monetization in H1 overall.  There are a few measures that publishers can follow to leverage the seasonal trends and to minimize the risks. Listen to this webinar hosted with Dikshant Joshi, Director of Publisher Development at AdPushup to learn about the best tips and industry practices. ## The Panel ![Dikshant - placeholder image](https://resources.adpushup.com/hs-fs/hubfs/Dikshant%20-%20placeholder%20image.jpg?width=137&height=137&name=Dikshant%20-%20placeholder%20image.jpg) Dikshant Joshi, Director Publisher Development, Zelto # Key Insights: During Q1 slump, RPM typically dips by an average of 20-30% compared to that in November and December - Factors include advertiser budget resets, post holiday consumer fatigue, and seasonality trends. High-performing ad formats to pay extra attention to during this time - With Flying carpet, publishers witnessed an uplift on their ad unit eCPM by up to 18%, while  the mobile page RMP increased by 33%. - With AdPushup’s instream video ads, publishers can maximize the yield with over 5X RPM. Few proven strategies and solutions for Q1 success: - Reconfiguring the price floor optimization strategy. - Evaluating the header bidding setup to find potential opportunities. ### About AdPushup AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award. © 2022 Zelto Inc. All rights reserved. ### Product - [Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [AdBlock Recovery](https://www.adpushup.com/adblock-recovery/) ### Company - [About](https://www.adpushup.com/company/) - [Careers](https://www.adpushup.com/careers/) - [FAQs](https://www.adpushup.com/frequently-asked-questions/) - [Privacy Policy](https://www.adpushup.com/privacy-policy/) - [ToS](https://www.adpushup.com/terms-of-service/) - [Contact](https://www.adpushup.com/contact/) ### Get Started Ready to try our revenue optimization platform? - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=footer) - [Contact](https://www.adpushup.com/contact/)