In this webinar, we delve into the global impact of seasonal trends in the ad tech and publishing space, with a primary focus on strategies for navigating the Q1 Slump and effective website monetization in H1 overall.
There are a few measures that publishers can follow to leverage the seasonal trends and to minimize the risks. Listen to this webinar hosted with Dikshant Joshi, Director of Publisher Development at AdPushup to learn about the best tips and industry practices.
Dikshant Joshi, Director Publisher Development, Zelto
- Factors include advertiser budget resets, post holiday consumer fatigue, and seasonality trends.
- With Flying carpet, publishers witnessed an uplift on their ad unit eCPM by up to 18%, while the mobile page RMP increased by 33%.
- With AdPushup’s instream video ads, publishers can maximize the yield with over 5X RPM.
- Reconfiguring the price floor optimization strategy.
- Evaluating the header bidding setup to find potential opportunities.
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.
© 2022 Zelto Inc. All rights reserved.Ready to try our revenue optimization platform?
.png?width=150&name=image%20(16).png)