Revisiting Media Publishers' Programmatic Strategy

Sept 3 @ 11 AM EST | Watch the Recording

Webinar Agenda

Just the first half of 2020 has laid out unexpected turns in programmatic. Starting from the final call to kill third-party cookies, to the global crisis that no one saw coming. While the industry is still striving on the shifts, it's probably time to make way for other channels of monetization to cover the gap.

In this webinar, New media expert, Sanjay Trehan will share his insights on how media publishers can redesign their programmatic strategies, along with explaining secondary monetization channels that would compliment the end goal for publishers, i.e., revenue.

The Presenter

SanjayTrehan

Sanjay Trehan, Digital & New Media Expert

With 30+ years of experience in new media and advertising across the web, Sanjay has helped businesses scale using partnerships, new monetization models, content syndication, video, and audience acquisition. Sanjay was the Business Head at HT Digital Streams Ltd. and was with Head of MSN and MSN Apps India for Microsoft. Sanjay was also the CEO of NDTV Convergence Ltd.—the digital arm of NDTV, and a founding member of Internet and Mobile Association of India (IAMAI). Sanjay was also the Chief of Internet at the Hindustan Times.