Just the first half of 2020 has laid out unexpected turns in programmatic. Starting from the final call to kill third-party cookies, to the global crisis that no one saw coming. While the industry is still striving on the shifts, it's probably time to make way for other channels of monetization to cover the gap.
In this webinar, New media expert, Sanjay Trehan will share his insights on how media publishers can redesign their programmatic strategies, along with explaining secondary monetization channels that would compliment the end goal for publishers, i.e., revenue.
(This webinar was live hosted on September 3 2020)