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In a survey conducted by Digiday, more than a third of respondents mentioned that they are not prepared to deal with a recession. According to industry experts, publishers need to start transitioning from the planning phase to the execution phase, and with this report, our aim is to catalyze this process.
Read to know how despite the hardships publishers can rise to the top with the right approach in Q1.In this report, you'll find insights about:
- Planning for the phasing out of third-party cookies
- Moving forward into a privacy-first ecosystem
- First-party data for Performance Analysis
- Experimentation with private marketplace (PMP) deals.
