So long cookies. Welcome first-party data. Though there's some still time left until third-party cookies depart, publishers have already started to replace them by inviting first-hand data to the campaign parties and marketing bashes talking all about, "how to live with first-party data as we used to with third-party?"
The industry was habitual to exploiting user data to whatever extent it could, but things have changed, and it's now time to replace old habits. In this webinar with Josh Peters, we'll discuss the collection, deployment, usage, and compliance methods of first-party audiences that work for publishers, along with discovering how to continue scaling the ad revenue by replacing third-party with first-party data.