Programmatic Trends for 2022

A conversation to understand how the programmatic space has unfolded in recent times, offering key learnings and insights for 2022 and the future.

November 18 2021 | 11 AM EST | 4 PM GMT

The Agenda

Programmatic ad spend was projected to approach $80 billion in 2021, up from just $63 billion in 2020. And by the end of 2022, programmatic advertising spend is estimated to reach nearly $100 Billion dollars. With the programmatic space expecting to see such massive growth, publishers have a lot to keep watch out for. And with better preparedness, monetization opportunities can be cracked better.

So what are the key factors that need attention? What will be some of the top priorities of advertisers and publishers? What long-term components, like a cookie-less world, need to be considered as the programmatic space continues to evolve? All this and lots more will be covered at this session as industry leaders Angelina Eng (VP of Measurement & Attribution at IAB) , Anne-Claire Cornee (Head of Pan EMEA Sales & Global Brands at Dailymotion; Member of The Women in Programmatic Network) and Niki Chana (Board Member at The Women in Programmatic Network) share key thoughts and programmatic insights.

The Panel


VP of Measurement & Attribution at IAB


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Head of Pan EMEA Sales & Global Brands at Dailymotion; Member of The Women in Programmatic Network


Niki Chana (1)

Board Member at The Women in Programmatic Network




A clear and bold heading

Programmatic has seen significant developments. For instance, in 2020 and despite the pandemic, US programmatic digital display advertising spend increased more than 10%, and was projected to grow an additional 24.1% in 2021. Such changes required publishers to constantly focus on their monetization plans.

Priorities and challenges may be different, but there certainly will be areas (such as policy regulations) where advertisers and publishers will work collaboratively achieving win-win situations.

Bigger publishers have greater exposure and understanding of the programmatic ecosystem. There’s still work to be done when it comes to smaller and mid-sized publishers particularly in the B2B space.

New browser updates, AI/ML-based technology, contextual targeting, and several other elements will govern the development of the programmatic space.