Programmatic is not the same as it used to be: 3rd party cookie preparing to exit the web from the back door in January. The onset of the global crisis since March affecting the bottom line. The long due shift to 1st party data finally securing a spot in the industry.

While this is just the bigger picture visible to the eye, the future of ad tech is more dynamic than imagination, and only those who take on the new bets and adapt the changes at pace will survive.

In the Programmatic Meetup 2020, we'll go live with the experts to discover how publishers can navigate through the unpredictable path and what should be the next moves as 2021 is fast approaching.

KillolBuch

Killol Buch

Manager, Online Partnerships at Google

Bianca Jochimsen

Bianca Jochimsen

Head of GCPP at Google

Scott Messer, Leaf Group

Scott Messer

SVP and General Manager, Media at Leaf Group

Michele DeVine, BuzzFeed

Michele DeVine

Sr. Director, Programmatic & Commerce Partnerships at BuzzFeed

Josh Peters

Josh Peters

Director, Global Audience Data Strategy & Partnerships at BuzzFeed

Rob Beeler, AdMonsters

Rob Beeler

Founder, Beeler.Tech | Chairperson at AdMonsters

Emily-Roberts

Emily Roberts

Programmatic Trading Manager, EMEA at BBC Global News

AmitShetty

Amit Shetty

Sr. Director, Product at IAB Tech Lab

Ankit Oberoi, AdPushup

Ankit Oberoi

Founder and CEO at AdPushup

Dikshant Joshi, AdPushup

Dikshant Joshi

Director of Publisher Development at AdPushup

Abhinav Choudhri

Abhinav Choudhri

Director, Ad Operations at AdPushup

Vivek Khandelwal

Vivek Khandelwal

Founder, IZooto

(Timing in EST / Event will be recorded)

10:30

-

10:40 AM

Welcome Note :: Vivek Khandelwal, Founder // Izooto

Introduction to AdPushup Programmatic Meetup 2020. Housekeeping—must know facts for attendees. A walk through the programmatic timeline—how 2020 was, what 2021 is expected to be like.

10:40

-

11:00 AM

Pivot to Programmatic :: Ankit Oberoi, Founder and CEO // AdPushup

Setting the stage for the experts. A fast-forward of the entire upcoming session. Recapping 2020 by unveiling key data facts around programmatic. Realizing publisher challenges from different angles and navigating a way ahead.

11:00

-

11:30 AM

Diving Into New Publisher Data & Audience :: Scott Messer, SVP and General Manager, Media // Leaf Group

Emerging data trends and patterns that can help publishers build new, better-engaged audiences. Scope of monetization with the embark of first-party data. Changes expected in everyday programmatic transactions like media trading. Open Q&A.

11:30

-

12:00 PM

Demystifying Ad Manager for Publishers :: Killol Buch, Manager, Online Partnerships // Google

A tour of Google Ad Manager from a publishers' point of view. Driving through features that help take actionable steps towards ad revenue. Open ask me anything.

12:00

-

12:30 PM

Working with a GCPP :: Bianca Jochimsen, Head of GCPP // Google and Dikshant Joshi, Director of Publisher Development // AdPushup

The benefits of working with a Google Certified Publishing Partner—fueling publisher growth through GCPP collaboration, and a look at success stories to empower budding and growing publishers.

12:30

-

01:00 PM

Unifying Publishers, Programmatic, and 1P Data :: Michele DeVine, Sr. Director, Programmatic & Commerce Partnerships and Josh Peters, Director, Global Audience Data Strategy & Data Partnerships // BuzzFeed

Approaching first-party data collection and the role of affiliates in the deal. Using insights from programmatic and affiliates to help drive editorial strategy and publisher ROI. Open Q&A.

01:00

-

01:45 PM

Lunch :: Take a break, be back soon!

For the time being, a few fun facts: Candy Crush brings in a reported $633,000 a day in revenue. Tuesday is the most productive day at work. The Rubik's cube is the best-selling product of all time, iPhone being second.

01:45

-

02:00 PM

Open Chat with Attendees

Questions? Thoughts? Stories? Got something to share? It's an open mic so say what you think. Just raise a hand and get talking with the panelists onboard.

02:00

-

02:30 PM

The Programmatic Driven Publisher :: Rob Beeler, Chairperson // AdMonsters

A glance at how publishing is changing. Working in not a just programmatic-only, but a programmatic-driven environment. Forecasting the evolution of responsibilities for programmatic pros going forward. Open Q&A.

02:30

-

03:00

Cracking the Complexity of (M)ad Tech :: Dikshant Joshi, Director, Publisher Development // AdPushup

Addressing challenges in an ever-changing ad tech ecosystem. Solving complexities of inhouse vs. outsource. Maintaining pace with the changes in ad tech to safeguard ad revenue.

03:00

-

03:30 PM

Inside The Brand Safety Playbook :: Emily Roberts, Programmatic Trading Manager, EMEA // BBC Global News

Understanding the significance of a brand-friendly environment for web publishers. Discovering how news and media brands can engage audiences without compromising the image. Fireside chat about all things brand safety.

03:30

-

04:00 PM

Against Ad Fraud and Towards Transparency :: Amit Shetty, Sr. Director of Product // IAB Tech Lab

Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.

04:00

-

04:30

Publishers' Playground :: Abhinav Choudhri, Director, Ad Operations // AdPushup

Experts are in the house, so ask us anything in this open Q&A session—from types of header bidding to technology optimization, ad ops expertise to ad optimization techniques, technology implementation to publisher performance.

Perks

Answer to all your questions during exclusive 'ask-me-anything' sessions with featured experts on the panel.

Recording of lessons from programmatic practitioners to help you cope with the dynamic nature of ad tech.

They say knowledge is free, and yes, we live by that. Absolutely no cost to register for or attend this event!

Backed by The Best

Microsoft Partner 2020

AdAge Collective

Seats for this event are limited, so save your spot now.