Programmatic is not the same as it used to be: 3rd party cookie preparing to exit the web from the back door in January. The onset of the global crisis since March affecting the bottom line. The long due shift to 1st party data finally securing a spot in the industry.
While this is just the bigger picture visible to the eye, the future of ad tech is more dynamic than imagination, and only those who take on the new bets and adapt the changes at pace will survive.
In the Programmatic Meetup 2020, we'll go live with the experts to discover how publishers can navigate through the unpredictable path and what should be the next moves as 2021 is fast approaching.
They say knowledge is free, and yes, we live by that. Absolutely no cost to register for or attend this event!