About this Guide
Before programmatic advertising made into ad tech, publishers were direct dealing to show ads and sell inventory. While it's been a while since we have started using computer programs to buy/sell ad inventory, it can still be tricky for some to get their heads around.
For such publishers, we have created this quick-start guide to you bring you up-to-the speed with what's happening the ecosystem.
In this guide, you will learn:
- Explanation of various technical terms used in ad tech
- Pros and cons
- Type of programmatic advertisings
- Evolution and future of it