Programmatic Advertising Guide

About this Guide

Before programmatic advertising made into ad tech, publishers were direct dealing to show ads and sell inventory. While it's been a while since we have started using computer programs to buy/sell ad inventory, it can still be tricky for some to get their heads around.

For such publishers, we have created this quick-start guide to you bring you up-to-the speed with what's happening the ecosystem.

In this guide, you will learn:

• Explanation of various technical terms used in ad tech
• Pros and cons 
• Type of programmatic advertisings
• Evolution and future of it