Preparing for Publishing in 2021: Programmatic and Beyond

Fluctuating ad spends, the unusual uptick in traffic, sharp declines in eCPMs, and phasing out of third-party cookies—the ad tech industry has seen it all. While it has begun to normalize, we aren't fully there yet. So what's going to be the focus for publishers this time around to fill the void for the losses they faced last year?

In this webinar, we'll be in conversation with Adib Razzaq from ESI Media and Greg West from Hivestack, to discover which road ad tech and publishing experts have on their map in terms of ad revenue goals to make 2021 better than the last one.