More and more web publishers are gradually turning to programmatic. What's the fuss about it? For those who have spent some time in ad tech, they realize the ease programmatic has bought them in daily inventory buying and selling operations—making ad revenue generation slightly more feasible for the industry stakeholders.
In this session, Ankit Oberoi, based on his almost a decade of experience in ad tech, throws lights on the background of programmatic and the role of trending technologies like AI and ML in making programmatic a boon for advertisers and publishers in no time.
(This webinar was live hosted on October 14 2020)