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The Agenda
Programmatic has been gaining rising focus over the years. With the pandemic acting as a catalyst, there’s an increasing number of businesses that are looking to leverage programmatic advertising. Studies reveal that programmatic buying reached almost $455 Bn in 2021 and is anticipated to reach nearly $524.31 Bn in 2022. However, there are several moving pieces. 3rd party cookies saying bye-bye in 2023, the right education and awareness, effective training, contextual programmatic activities, and lots more. To help us understand what strategies publishers need to adopt, Rebecca Ackers and Helene Parker, 2 programmatic experts will be sharing thoughts, as we decode the nuances of the future of programmatic.
