--- title: Navigating publisher tactics in ever-evolving programmatic webinar description: A session to look at how several aspects of digital publishing and advertising have transformed in recent times. image: https://resources.adpushup.com/hubfs/EventImage.png --- [![AdPushup.com](https://resources.adpushup.com/hs-fs/hubfs/AP_LowRes_White.png?width=150&height=37&name=AP_LowRes_White.png "AdPushup.com")](https://www.adpushup.com) # Navigating Publisher Tactics in Ever-Evolving Programmatic A conversation to help publishers take a deep dive into the rapidly changing dynamics of programmatic advertising. March 24 2022 | 11:00 AM ET | 3 PM GMT Virtual [Watch Now](https://resources.adpushup.com/navigating-publisher-tactics-2022#register-form) ## Agenda for Publishers ![AdPushup Programmatic MeetUp 2020](https://resources.adpushup.com/hs-fs/hubfs/EventImage.png?width=366&name=EventImage.png "AdPushup Programmatic MeetUp 2020") Programmatic has been gaining rising focus over the years. With the pandemic acting as a catalyst, there’s an increasing number of businesses that are looking to leverage programmatic advertising. Studies reveal that programmatic buying reached almost **$455 Bn** in 2021 and is anticipated to reach nearly **$524.31 Bn** in 2022.  However, there are several moving pieces. 3rd party cookies saying bye-bye in 2023, the right education and awareness, effective training, contextual programmatic activities, and lots more. To help us understand what strategies publishers need to adopt, **Rebecca Ackers** and **Helene Parker**, 2 programmatic experts will be sharing thoughts, as we decode the nuances of the future of programmatic. ## The Panel ![Rebecca Ackers](https://resources.adpushup.com/hs-fs/hubfs/Rebecca%20Ackers.jpg?width=428&height=428&name=Rebecca%20Ackers.jpg) Rebecca Ackers MD, UK & Nordics, Magnite ![Helene Parker](https://resources.adpushup.com/hs-fs/hubfs/Helene%20Parker.jpg?width=507&height=507&name=Helene%20Parker.jpg) Helene Parker Founder, Helene Parker Consulting LLC ## Insights you will gain A conscious vision for programmatic Are publishers staying awake to the changing dynamics of the programmatic ecosystem? What sort of knowledge is required? What kind of training or skillset will be useful for resources?   Publisher focus on technology AI, for example, is increasingly becoming critical for marketers to assess data. What kinds of technology are publishers looking to leverage? Critical Data Strategies A conversation about changes in the programmatic landscape wouldn’t be complete without a discussion about data and how best to leverage it; particularly bearing in mind publisher strategies in line with the third-party cookie deprecation of 2023. Research and Preparedness Testing, according to experts, will be a key factor, as programmatic undergoes dynamic changes. What could be some of the nuances, on the path of achieving perfection? --- # Backed by The Best ![FT](https://resources.adpushup.com/hs-fs/hubfs/FT.png?width=246&height=100&name=FT.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/1-2.jpg?width=107&height=39&name=1-2.jpg) ![IAB Member](https://resources.adpushup.com/hs-fs/hubfs/IABMember.png?width=84&height=90&name=IABMember.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/2-4.jpg?width=107&height=107&name=2-4.jpg) ![TAG Registered](https://resources.adpushup.com/hs-fs/hubfs/TAG%20Registered.png?width=92&height=90&name=TAG%20Registered.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/2-4.jpg?width=107&height=107&name=2-4.jpg) ![INC 500](https://resources.adpushup.com/hs-fs/hubfs/INC%20500.png?width=127&height=90&name=INC%20500.png) ![Microsoft Partner 2020](https://resources.adpushup.com/hs-fs/hubfs/Microsoft%20Partner%202020.png?width=245&height=83&name=Microsoft%20Partner%202020.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/2-4.jpg?width=107&height=107&name=2-4.jpg) ![Nasscom 50](https://resources.adpushup.com/hs-fs/hubfs/Nasscom%2050.png?width=78&height=90&name=Nasscom%2050.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/2-4.jpg?width=112&height=112&name=2-4.jpg) ![Forbes](https://resources.adpushup.com/hs-fs/hubfs/Forbes.png?width=90&height=90&name=Forbes.png) ![.](https://resources.adpushup.com/hs-fs/hubfs/2-4.jpg?width=118&height=118&name=2-4.jpg) ![GCPP Program](https://resources.adpushup.com/hs-fs/hubfs/GCPP%20Program.png?width=100&height=107&name=GCPP%20Program.png) ![tech_crunch](https://resources.adpushup.com/hs-fs/hubfs/tech_crunch.png?width=136&name=tech_crunch.png "tech_crunch") ![IAB](https://resources.adpushup.com/hs-fs/hubfs/IAB.png?width=136&name=IAB.png "IAB") [![AP Favicon](https://resources.adpushup.com/hs-fs/hubfs/AP%20Favicon.png?width=40&height=40&name=AP%20Favicon.png "AP Favicon")](https://adpushup.com?hsLang=en) Questions? growth@adpushup.com | © Zelto, Inc. 2022