Navigating Ad Tech In A Cookie-Less World

Date: 14th December 2023

Webinar Overview:

Access this insightful webinar, featuring Shashidhar Sharma, Programmatic Head, Group M Nexus as we delve deep into the significant shifts in the ad tech industry. From the deprecation of third-party cookies and the growing importance of first-party data to the integration of AI in programmatic advertising, learn how these changes are reshaping tracking, targeting, and measurement strategies.

Our seasoned expert shares detailed insights into the practical implications of these developments for advertisers and publishers and discusses proven strategies for building and leveraging first-party data while maintaining consumer trust and navigating data protection regulations.

Additionally, we discuss the alternatives to cookie-based advertising and share tips for a successful publishing journey.


.

.

The Panel

 

Webinar Channel Page Preview images (5)-1

Shashidhar Sharma, Programmatic head, Group M Nexus

 

 

 
Understand the impact of cookie deprecation and explore the challenges and opportunities that arise from this significant industry shift.
 Learn about the significance of first-party data in the programmatic industry including strategies for effectively collecting, managing, and leveraging this data to maintain consumer trust while creating personalized, improved targeting and engagement. 
 In this webinar, our experts discuss alternatives to third-party cookies, such as data clean rooms. Learn about the benefits of these solutions, integration strategies, and key performance indicators for measuring their effectiveness.
 Understand the challenges and solutions for integrating AI into programmatic strategies.

 

About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

© 2022 Zelto Inc. All rights reserved.

Product

Company

Get Started

Ready to try our revenue optimization platform?