The Q4 eCPM spike is a norm in the ad tech industry, and with the FIFA World Cup this year in the same quarter, expectations are high that sports websites will witness a huge jump in their ad revenue. Leading strategic roles with two of the most-celebrated sports websites, both speakers explain their approach to Q4 and why they think this quarter will be unlike any other.

From partnering with unique brands to coping with constantly evolving GDPR rules and the inevitable cookie-apocalypse, this insightful session reveals what goes behind the scenes in the publishers’ world to monetise their website.