There are countless sites on the web. And most of the site owners want to deliver supreme UX to their web visitors. To help the owners achieve this, Google has laid emphasis on Core Web Vitals (CWV), which when measured accurately, ensure great UX. And that further results in greater engagement on websites.
However, measuring CWV is a tricky affair involving key parameters such as Page Load speeds, Lighthouse scores, Lab Data/Field Data., and lots more. In this webinar, Melissa Mitchell, Web Ecosystems Consultant at Google, will help us understand the importance and several nuances of CWV and how publishers can benefit from accurately measuring CWV.
The Panel
MELISSA MITCHELL
Web Ecosystems Consultant, Google
Dikshant Joshi
Director - Publisher Development, AdPushup
Insights you will gain
Significance of Core Web Vitas in the context of User Experience
Parameters covered as a part of measuring Core Web Vitals, such as Page Speed Insights, Lighthouse Scores, Chrome Dev Tools, Web Vitals Extension, and Search Console)
Prioritizing between business and user experience on the website interface
The potential risk of publishers misunderstanding the UX they are delivering and what web visitors feel about publishers' sites.
