White paper >> How Publishers Should Measure Ad Revenue

About this White paper

In the world of digital advertising, it’s easy to get inundated in the jargon of CPM, RPM, eCPM, CPC, CPL, CPA, etc. Finding the right one to measure is paramount in understanding how to grow your business.

You might work with site traffic, whereas these metrics deal in impressions/clicks – advertiser-side metric. Here is a White Paper answering these questions.