Between the collapse of third-party cookies and the CPM decline caused by COVID-19, most publishers are busy looking for solutions that might help them adapt to the situation. Meanwhile, existing threats still lurk just around the corner, and the top one on that list is ad blocking.
Recent reports show that 15-30% of all website traffic is people with adblocking software. While multiple solutions now exist in the industry, publisher adoption has been slow and fragmented. In this webinar, we will try to quantify the threat of ad blocking and provide pros and cons of most commonly implemented solutions.