Video ad spending will increase by 41.9% by 2024, as per a report. Though, video ads, if not implemented well, can slow down your webpage. So how to do it effectively? Akshay Varma, Director of Product at Adpushup, delves deeper into the video ads market, and how a large chunk of publishers are still missing out on this gold mine of an opportunity.
Akshay Verma, Director of Product at AdPushup
Arbitrary content might potentially throw people off, argues Akshay Varma
Why it’s a must to have a good chunk of relevant set of videos in your library
How video libraries can eat up to 30-50% of your video ad revenue.
Why a lot of publishers are hesitant to deploy video ads on their platforms
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.
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