In this webinar, Emily shares how brand safety is not the same as brand suitability. To explain the same, she shares an interesting example. She highlights what might not fall under the category of safety for most brands could still fall under the category of suitability for some brands.
For any publisher, especially news-based, it is integral to focus on the authenticity of content you are publishing instead of the pace at which it goes out—a balance between the two is needed. It is also important to understand the difference between platforms and publishers when it comes to monetizing keywords.
(This webinar was live hosted on October 14 2020)