Ad Viewability with Refresh: The Action Plan

June 10, 2020 @ 11 AM EST | Watch the Recording


Ad operations is all about finding the right balance between risk/reward. A good example of this is ad refresh: The reward is a significant increase in ad revenue, while the risk is the potential harm to your ad viewability score.

However, in this case, you can have your cake and eat it too. In this webinar, Yash Naidu from our team will dive into the right (and wrong) way of implementing ad refresh; with a focus on protecting your viewability score.



Yash Naidu, Publisher Development Representative at AdPushup

At AdPushup, Yash connects the dots between publisher problems and industry solutions. His expertise lies in helping publishers strengthen their programmatic revenue using optimized ad tech stack.