Ad operations is all about finding the right balance between risk/reward. A good example of this is ad refresh: The reward is a significant increase in ad revenue, while the risk is the potential harm to your ad viewability score.
However, in this case, you can have your cake and eat it too. In this webinar, Yash Naidu from our team will dive into the right (and wrong) way of implementing ad refresh; with a focus on protecting your viewability score.
(This webinar was live hosted on June 10 2020)