--- title: Webinar - How to Survive the Cookie-less Web with Sophie from Euronews description: After Safari & Firefox, Chrome is also set to block 3rd party cookies. Justin Schuh, Chrome Engineering said, the intention is to do this in 2 years image: https://resources.adpushup.com/hubfs/Cookie.jpg --- [![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/) - Products - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](https://www.adpushup.com/blog/) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Log In](https://console.adpushup.com/login) - Product - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](http://adpushup.com/blog) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Login](https://console.adpushup.com/login) # How to Survive the Cookie-less Web An exclusive webinar curated for publishers | Watch the full session ### About the Webinar After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? For years, publishers have been using third-party cookies for behavioral targeting, ignoring the utility of first-party data. Now the concern is, what's in store for publishers in post-cookie world?   n this webinar with Sophie Toth, Global Programmatic and Ad Tech Lead at Euronews, we'll discuss how the deprecation of third-party cookies will impact ad revenue, alternate solutions and strategies, and how publishers can safeguard their revenue.   *(This webinar was live hosted on April 2 2020)* ### The Presenter ![SophieToth](https://resources.adpushup.com/hs-fs/hubfs/SophieToth.png?width=120&name=SophieToth.png) **Sophie Toth**, Global - Programmatic and Ad Tech Lead, EuroNews   Sophie is 10 years experienced in digital and 6 years in programmatic industry. She is a big advocate of recognition of ad ops and tech people along with education, communication, and fair businesses. Sophie believes digital is a complex but incredible virtual world and it should be made transparent, creditable, and accessible with a respect of users' privacy and trust. ### About AdPushup AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award. © 2022 Zelto Inc. 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