Resources » Choosing a Header Bidding Wrapper

How to Choose a Header Bidding Wrapper

Header bidding technology has been a strong driver of publisher revenues for the last few years, behind the scenes, a header bidding wrapper is what orchestrates the auctions.

In this guide, we dive into the key features that publishers should look for in a header bidding wrapper, and how to pick the right one.

In this guide:

  • Finding your "Best Fit"
  • Key features to look for in a wrapper
  • In-house or outsource?
  • Pre-setup checklist