How to Choose a Header Bidding Wrapper
Header bidding technology has been a strong driver of publisher revenues for the last few years, behind the scenes, a header bidding wrapper is what orchestrates the auctions.
In this guide, we dive into the key features that publishers should look for in a header bidding wrapper, and how to pick the right one.
In this guide:
- Finding your "Best Fit"
- Key features to look for in a wrapper
- In-house or outsource?
- Pre-setup checklist