The last decade taught us two things—mobile is where growth lies, and that audience, not traffic, is the real metric. Publishers, however, have operated like pipes. Most visitors who came in left without revealing themselves.
But this is now changing and publishers have realized the value of repeat visitors. They understand that loyalty and retention is the key to building and surviving a digital pandemic. In this webinar, Vivek will demonstrate 13 ways publishers can grow and engage their audience and how they can convert anonymous visitors into a loyal engaged audience in the long run.