Header Bidding Guide

Header Bidding Guide

Header bidding is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (such as DFP).

In this guide, you will get:

  • Definition and history
  • Advantages and disadvantages
  • Wrapper and adapter explained
  • Client- vs. server-side vs. hybrid header bidding
  • Steps to prepare and optimize the setup

 

Header Bidding