Guide to Demand Path Optimization

The demand side version of SPO, Demand Path Optimization (DPO) helps publishers eliminate any complexity that reduces their ad revenue.

Finding the cleanest, and most financially rich path to ad inventory, DPO allows publishes to make decisions on the basis of deep analysis about which demand paths, while ensuring buyers generate the optimal results for their organization.

DPO contributes by creating a more transparent programmatic advertising ecosystem, by fostering an approach where publishers work in collaboration with media buyers for long-term success.

Our guide simplifies the complex programmatic supply chain and provides tips on how to achieve excellent results.

• What’s Demand Path Optimization?
• Difference between SPO and DPO
• The Pros and Cons of DPO
• Tips on implementing DPO to your programmatic chain