Ad mediation can help web publishers optimize revenue between closed networks and non-RTB environments, where real-time auctions don’t exist.
The goal for any publisher is to maximize ad monetization by increasing the effective cost per mille (eCPM), display ad fill rates, and general efficiency. The platforms connect to multiple ad networks via a single integration, then perform ad mediation with the data generated from each network, filling up an ad inventory with the highest CPM possible.
So as a publisher, how can you utilize Ad Mediation for your benefit? Check out the guide here!
- Purpose of Ad Mediation
- Uses of Mediation Platforms
- Difference between Mediation and RTB
- Benefits of Ad Mediation