We vouch for the quality of programmatic trade that Google Ad Manager provides.
It has made our life easier and helped our publishers earn higher revenue while providing a simplified and accessible interface for monitoring their ad inventories’ performance.
But, managing ad revenue optimization is virtually a full-time job, and discrepancies are common since publishers have a host of other responsibilities associated with managing a website.
For this reason, we have curated a list of 10 common Google Ad Manager mistakes that publishers often end up committing.