More than 80% of Publishers use Google Ad Manager as their top ad tech partner. Helping them sell and manage both ad inventory and campaigns, GAM undisputedly has a commanding lead in the ad tech industry.
But even though the free version of GAM has various capabilities, GAM 360, the paid version, has wonderful additional features such as Advanced Reporting, Audience Solution, and Advanced Video Options.
So how does GAM rank against GAM 360? Have a look here!
- Brief about GAM
- Brief about GAM 360
- Comparison of GAM vs GAM 360