The ad tech sector is noticing a slowdown, with marketers cutting back on ad spending and pausing experimental initiatives. Q1 is when publishers brace themselves for a drop in eCPMs while advertisers rigorously plan their budget for the year ahead.
What happens when recession enters the scene and seasonality trends take a back seat? As consumers are likely to spend less, advertisers will continue to be cautious in their expenditures. And we need strategies for publishers to earn the best that they can.
In the First Fold - Digital Edition, experts from the industry shed light on a diverse set of topics - from strategizing amid evolving privacy laws and changing ad tech landscape in 2023, leveraging video ads, to hiring and developing resources in a dynamic ad tech space.