Diving into New Publisher Data and Audience

An exclusive webinar curated for publishers | Watch the full session

The Agenda

In this webinar, Scott Messer talks about transforming people’s intent into action. The foundation of this begins when one acknowledges that ‘people never lie to the search bar.’ From there on, you can keep learning about your audience and build context, which is one of the most important aspects of engaging right. At the heart of context is taxonomy.

Scott also shares the layers and lenses techniques to improvise taxonomy that helps to know your audience further. IN the end, he talks about finding the right audience using methods like contextual expansion, similarity modeling, and non-endemic indexing.

(This webinar was live hosted on October 14 2020)

The Speaker


Scott Messer, SVP and General Manager, Media, Leaf Group.

Scott oversees revenue operations across Leaf Group's Media division and manages a portfolio of 50+ owned and operated vertical-focused websites. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, programmatic and first party audience data. Previously, Scott worked in business development for IMG Media, National Lampoon, private equity firms and the film industry.