A Guide to Digital Ad Operations

About this Guide

With programmatic advertising garnering more and more attention, publishers have started building their own ad operations team and/or outsourcing of their ad tech work.

To help publishers understand what's and how's of ad operations, we have created this guide.

In this guide, you will learn:

  • Aspects of digital ad operations
  • Ad publishing and campaign management tips
  • Tools and platforms to consider
  • Inhouse vs. outsource ad operations

Guide to Digital Ad Operations - cover