About this Guide
With programmatic advertising garnering more and more attention, publishers have started building their own ad operations team and/or outsourcing of their ad tech work.
To help publishers understand what's and how's of ad operations, we have created this guide.
In this guide, you will learn:
- Aspects of digital ad operations
- Ad publishing and campaign management tips
- Tools and platforms to consider
- Inhouse vs. outsource ad operations