Deep Dive into Ads.txt

Though Ads.txt isn’t exactly a new concept, there is a certain hesitation among publishers on what its benefits are or how to use it.

Introduced by the IAB Tech Lab in 2017, Ads.txt has done an excellent job in avoiding programmatic ad fraud. Increasing the transparency of ad inventory by revealing where impressions are purchased and sold, Ads.txt has done a great job in preventing fraudulent instances of unauthorized inventory sales

So as a publisher, how does Ads.txt work for you? Check out our Ebook and dive into the world of Ads.txt

• How Does Ads.txt Work?
• How to create and implement Ads.txt?
• Why is Ads.Txt for mobile apps important?
• Benefits for Publishers