Data Clean Rooms

Personalized ads were shown to individuals across websites based on information from third-party cookies. However, with its very privacy-friendly issues, it is on its way out, with many publishers looking for alternatives. 

Data clean rooms are walled gardens that store collected data for marketers to analyze. They don’t use customer-level data, so privacy compliance is still upheld.

DCR platforms help brands compare their user data and perform their decisions with the ‘clean’ data. Check out our guide to get in-depth details about why publishers should care about DCR

• What is a Data Clean Room
• Difference between CDP and DCR
• Privacy Alternatives to DCR
• Benefits & Challenges of
  DCR