--- title: "Webinar: Brand, Content, Ads, Monetization" description: In this webinar, we'll be in conversation with Aleksandra Beyer Nunes from Economist and Greg West from Hivestack, to discover which road ad tech and... image: https://resources.adpushup.com/hubfs/ProgrammaticBannersocialpreview.jpg --- [![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/) - Products - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](https://www.adpushup.com/blog/) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Log In](https://console.adpushup.com/login) - Product - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/) - [Ad Mediation](https://www.adpushup.com/ad-mediation/) - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/) - [AMP Ads](https://www.adpushup.com/amp-ads/) - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/) - [Header Bidding](https://www.adpushup.com/header-bidding/) - [FirstAudience](https://www.adpushup.com/firstaudience/) - [FrameRate](https://www.adpushup.com/framerate/) - [Glimpse](https://www.adpushup.com/glimpse/) - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/) - Solutions - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/) - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/) - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/) - [Pricing](https://www.adpushup.com/pricing/) - Resources - [AdPushup Blog](http://adpushup.com/blog) - [AdPushup Events](https://www.adpushup.com/adpushup-events/) - [Webinars](https://www.adpushup.com/webinars/) - [Podcast](https://www.adpushup.com/podcast/) - [Case Studies](https://www.adpushup.com/case-studies/) - [Content Library](https://www.adpushup.com/content-library/) - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/) - [FAQ's](https://www.adpushup.com/frequently-asked-questions/) - About - [Company](https://www.adpushup.com/company/) - [Press Mentions](https://www.adpushup.com/press-mentions/) - [Integrations](https://www.adpushup.com/integrations/) - [Team](https://www.adpushup.com/team/) - [Careers](https://www.adpushup.com/careers/) - [Contact](https://www.adpushup.com/contact/) - [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar) - [Login](https://console.adpushup.com/login) # Brand, Content, Ads, Monetization - Publisher’s benefits in rising digital! Understanding how publishers are enabling targeted marketing and resulting Win-Wins for all! February 23 2022 | 10:30 AM EST | 4 PM GMT ## The Agenda The digital ecosystem is getting stronger and has increased focus on new requirements, partnerships, focus areas, and outcomes. While publishers are looking to cash in on the exponential rise of digital content and advertising, marketers want better brand-building, ad-serving platforms, effective technology, and more. On Feb 22, Jimmy Hutcheson and Dikshant Joshi will help us understand the different nuances of digital and the various areas of publisher value.   ## The Panel ![Jimm Hutcheson](https://resources.adpushup.com/hs-fs/hubfs/Jimm%20Hutcheson.jpeg?width=120&name=Jimm%20Hutcheson.jpeg) **JIMMY HUTCHESON** CEO at Spin   ![Dikshant Joshi-1](https://resources.adpushup.com/hs-fs/hubfs/Dikshant%20Joshi-1.png?width=120&name=Dikshant%20Joshi-1.png) **DIKSHANT JOSHI** Director, Publisher Development at AdPushup # Insights you will gain Brand building How publishers can contribute to enable marketers strengthen their brand identity Importance of emerging technology AI is critical for marketers to assess data. What kinds of technology are publishers looking to leverage? Targeted advertising Contextual advertising is rising. What’s the publisher take on this? Strategic partnerships in the ecosystem It's not an isolated survival. Partnerships are key. How do publishers and advertisers build partnerships? ### About AdPushup AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award. © 2022 Zelto Inc. 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