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January can feel like an uphill battle for publishers after the Q4 holiday rush. With traffic dips, declining CPMs, and reduced advertiser budgets, the January Slump often takes a toll on revenue. But it doesn’t have to be this way.
With 14 Smart Solutions for Publishers is here to help you navigate this seasonal challenge with proven strategies to stabilize and grow your ad revenue.What You’ll Learn?
This ebook dives deep into the root causes of the Q1 Slump and offers actionable steps to tackle them. Discover how to:
- Adjust floor prices to improve ad fill rates and revenue stability.
- Leverage PMP deals for greater transparency and higher CPMs.
- Experiment with innovative ad formats like video ads and interstitials to boost engagement.
- Optimize your ad inventory, build audience loyalty, and develop long-term revenue strategies
