5 Alternatives to Third-party Cookies

A number of regulators and web browsers have taken action in response to privacy concerns about third-party cookies. For publishers, this can be a problem if they do not collect and provide enough first-party data to advertisers in order to make their ad inventory more valuable.

The emergence of ID solutions, cohorts, and contextual targeting technologies has enabled advertisers and publishers to target users. A number of solutions are waiting in the background to meet your needs, whether you are seeking more control over data or improving user experience.

Check out the ebook to find out what are the best replacements for third-party cookies.

In this ebook, you will learn:

  • Why Are Third-Party Cookies Blocked?
  • Alternatives including DCR and Contextual Advertising
  • Impact of Newsletters and E-mail based ads
  • Utilizing first-party data 

 

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